Business cards should be one of the easiest things in your shop to quote. But when it comes to how to price business cards, even a seemingly simple product can have more than one answer.
You produce them all the time. You know the common sizes, stocks and quantities. But there’s still a decision hiding behind that seemingly simple quote:
How do you actually determine the price?
For some shops, the answer is simple. You know what you want to charge for 250, 500 or 1,000 business cards on your standard stocks. Your team selects the options and gets the price.
There’s nothing wrong with that.
But another shop might want to build the estimate from what it actually takes to produce the job.
What does the paper cost? What are the print or click charges? What production and finishing costs need to be included?
That’s where Bill of Materials (BOM) estimating comes in.
How Should You Price Business Cards?
It depends on your shop.
For a product you sell every day, straightforward pricing can make quoting incredibly fast. Your team doesn’t need to calculate the production cost every time someone wants 500 business cards.
But if costs, materials and production variables matter to the way you price the job, a more detailed BOM approach may make more sense.
And you don’t have to choose one estimating method for everything you sell.
A simple product might need simple pricing. A complicated job might need a much more detailed calculation.
The important thing is that your estimating system supports the way your shop needs to price the work.
You also shouldn’t have to build everything from scratch
In shopVOX this is where shopVOX Golden Products come in.
Golden Products are pre-built products for common orders like business cards, banners, brochures, posters, NCR forms, apparel and more.
For business cards alone, you can start with products like Business Cards Standard for straightforward pricing or Business Cards with BOM when you want pricing based on the components that go into producing the job. All you do is enter your pricing once and reuse it every time.
The idea is simple: get you pricing jobs faster without making you build every product from the ground up first.
You can adjust things like your materials and pricing to fit your shop while starting with a product that’s already there.
Because your estimating software should help you get quotes out the door, not give you another giant setup project.
Want to see it in action?
See how shopVOX handles everyday estimating, from simple products to more detailed production-based pricing.
Book a demo and we’ll show you how it works.
Or try shopVOX Express free and start exploring pre-built Golden Products yourself.