You attracted your customer through smart marketing.
Your customer agreed to get their business sign from your business.
Your customer approved the proof and now has their new sign over the front door of their business.
Your customer seemed to be very satisfied….or so it seems.
A few months down the road, you drive by his business only to see a sale banner and vinyl lettering on their window.
You wonder, “Why did he not come to us for the rest of his signage?”
There can be many, many reasons why, of course.
Sometimes, as a business owner, you are assuming that you are doing everything possible to make your customers completely satisfied. Other times, you know improvement is needed (as we all need improvements in our businesses), but are unsure what needs adjusting.
Have you ever thought about taking a survey of your customer’s experience with your business? Doing so would allow you the privilege to know what they liked and did not. Their feedback can greatly benefit the future of your business.
Here are some more ways that feedback can benefit your sign business:
How to receive feedback?
Follow up email:
In shopVOX, you can create customized email templates to save time. You can create your feedback email with HTML to customize. Here is an example to get your started:
Hi {{contact_first_name}},
We wanted to follow up and make sure you were completely satisfied with your order.
Were you satisfied with everything? Customer service? Quality of product? Anything else?
Would love to hear your feedback!
Thanks, {{{user_signature}}}
SMS surveys
SMS should not be underestimated. According to a study conducted by eWeek , at least one-third of business professionals admitted that they couldn’t go even 10 minutes without responding to a text. SMS is still a very sucessful way to connect with customers and to get feedback.
Paper feedback cards.
Old fashioned pen and paper is still preferred by some people. It’s economical and feels more personal to many.
There are many other ways to gather feedback. Whichever method or combination of methods you use for feedback is personal preference. But, whichever you choose make sure you use that feedback to improve your business.
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